There’s a recent article in the New York Times which reads a little nostalgic, but makes a good point. There’s no space left for smaller players in the consumer electronic space. Even given the innovation happening, smaller players get gobbled up quickly, and consumed into the huge data crunching consumer giants. Think fitbit… The other point Shira Ovide makes is that the largest consumer electronics companies have basically become “The Facebook that happens to sell us the screens, too”. In short if they can watch you jog, watch you watch, and watch you play, that data is as valuable as any physical electronic device they sell you.