The latest from Apple complaining that Facebook abuses user data and promiscuously tracks its’ users is a bit rich! The PR firms are hard at work and Facebook is… Well, probably the worst, but what’s painful is to see how much better Apple is at managing this issue. Hypocritical without a doubt, they’ve been promoting an App Tracking Transparency feature and calling out Facebook along the way. It’s true the rhetoric is confusing, but Apple’s strategy here is to attack and distract. They’re up to their necks in a PR game of cat and mouse with Epic, why not attack Facebook and shore up their own spin? The news is all over the place, but this article hits a lot of the information.